100 Years of Mellano: A Journey Through Time

As Mellano & Company turns 100 years old, we are proud to reflect on the legacy built over the past century. From humble beginnings to becoming a cornerstone of the floral industry, each decade has shaped who we are today. Here’s a look back at our journey.

1920s: The Foundation is Laid

In 1925, Giovanni Mellano, an Italian immigrant with a vision, established Mellano & Company in Los Angeles, laying the foundation for a floral empire rooted in legacy and tradition. Starting as a small-scale wholesaler, Giovanni’s passion for quality flowers and customer service set the tone for the generations to follow. Early operations were rooted in the heart of the original Los Angeles Flower Market, where relationships with local florists flourished. This decade was defined by dreams and determination, as Giovanni worked tirelessly to establish a foothold in a competitive market.

1930s: Weathering the Great Depression

Giovanni Mellano married the love of his life, Maria, and together they began their journey by purchasing a home in Artesia, California, complete with 6.5 acres of land. Their family later grew with the births of their three children: Johnny, Mike, and Rose Marie. With love, hard work, and a shared dream, Giovanni and Maria started cultivating flowers for wholesale, laying the foundation for what would become Mellano & Company.

Despite the challenges of the Great Depression, the Mellano family’s resilience and unwavering commitment to quality preserved the trust of their customers. Their dedication not only solidified their reputation in the floral industry but also ensured the business's survival during one of the most challenging economic periods in history. The 1930s marked a turning point as the next generation began stepping in to support the family business, securing its future through their collective perseverance and vision.

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1940s: Growth Amidst Wartime

The 1940s brought both challenges and opportunities. As World War II shaped the nation, Mellano & Company adapted to new demands. The post-war era saw an increase in the demand for flowers as celebrations and weddings surged. Giovanni’s children (the second-generation Mellanos) began taking on larger roles, ensuring the business stayed true to its roots while embracing growth. This decade laid the groundwork for expansion, with a focus on meeting the needs of a recovering nation.

1950s: Expanding Horizons

The post-war boom of the 1950s marked a period of expansion. Mellano & Company began acquiring more farmland to meet growing demand. This decade also saw the company’s entry into broader markets, setting the stage for its future as a leading grower and distributor. The acquisition of land allowed for diversification of crops, ensuring a steady supply of Mellano’s own high-quality flowers and foliage to an ever-growing customer base.

1960s: Innovation in Growing

In the 1960s, Mellano & Company underwent one of its most significant transformations, led by the second generation of the family. Battista Castellano, Rose Marie’s husband, and Mike Mellano Sr. relocated the growing operation to San Luis Rey, acquiring 80 acres to expand production. Meanwhile, Johnny Mellano remained in Los Angeles to oversee the wholesale division, ensuring continuity and growth in the company’s network.

This era was marked by advancements in agricultural and management practices, as Mellano & Company embraced innovations in irrigation, cultivation, and company growth. These improvements not only enhanced the quality and variety of flowers and foliage produced but also increased their production capacity, further building Mellano & Company’s reputation as a trusted name in the floral industry.

1970s: A Family Legacy Grows

By the 1970s, Mellano & Company was led by the second generation of the family: Johnny Mellano, Mike Sr. Mellano, and Battista Castellano. During this time, Giovanni’s grandchildren began joining the business, bringing fresh perspectives while honoring the values instilled by their grandfather.

This decade marked significant growth, with the expansion of operations to include new locations and a broader range of products. Family traditions were upheld, even as modern practices were integrated, creating a harmonious blend of heritage and progress that continued to shape Mellano & Company’s success.

1980s: A Commitment to Sustainability

As environmental awareness grew in the 1980s, Mellano & Company embraced sustainability as a cornerstone of its mission. The company implemented water conservation efforts and explored eco-friendly growing techniques, demonstrating a commitment to sustainable flower farming. These initiatives underscored their dedication to promoting eco-conscious practices within the floral industry.

This decade also saw Mellano & Company take an active role in industry initiatives, setting new standards for responsible farming that would later contribute to the BloomCheck certification. Their leadership in sustainability positioned them ahead of others in the industry, solidifying their reputation as innovators and environmental stewards.

1990s: Modernization and Milestones

The 1990s ushered in an era of modernization for Mellano & Company. Investments in technology streamlined operations, enhancing efficiency across the business. Collaborations with organizations like the Los Angeles Flower Market further strengthened industry ties, solidifying Mellano’s position as a trusted leader in the floral world.

A particularly memorable moment from this decade was Mellano & Company’s feature on PBS’s California Gold with Huell Howser, which showcased the company’s rich history and enduring contributions to the floral industry. By blending tradition, quality, outstanding service, and continued innovation, Mellano & Company ensured its relevance and success in a rapidly changing market.

2000s: Embracing Change

The turn of the century marked a time of adaptation and resilience. Mellano & Company navigated industry changes while remaining a trusted partner to wholesalers and florists nationwide. The company’s commitment to quality and ingenuity ensured its place as a leader in an evolving market. Challenges were met with creativity and determination, setting the stage for continued growth.

2010s: Building Community

The 2010s emphasized community and collaboration for Mellano & Company. The company strengthened its relationships with florists, wholesalers, and event planners, becoming a go-to source for premium flowers and foliage. Its involvement in community initiatives and participation in industry organizations and events further solidified its role as a trusted partner.

This decade was also marked by a renewed focus on employee welfare and local engagement, ensuring a positive impact on the communities served. Mellano & Company’s dedication to both its people and its partnerships helped to nurture its continued success and reputation.

2020s: Celebrating a Century

Now in its 100th year, Mellano & Company continues to honor the legacy of its founders while looking ahead to the future, celebrating a century of floral excellence and innovation in the industry. The company remains family-owned, with a strong focus on sustainability and community.

As we celebrate this remarkable milestone, we reflect on the generations of hard work, dedication, and passion that have brought us to where we are today. This centennial not only marks a moment of reflection but also serves as a springboard for the next century of excellence, as Mellano & Company continues to grow and thrive.